Success of Korean Stars in America

8월 18, 2011 at 2:29 오후
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We have seen many Korean celebrities try to expand globally and break into the international market in America. Groups are currently preparing and attempting to enter the market like Wonder Girls and 2ne1. Can these stars be successful in the American market? Also, what is the effect on American culture? Lets take a look at the attempts many have tried in America.
SM Entertainment artist BoA entered the Korean market in 2009. BoA is one of the biggest selling artists in Korea and has giant commercial success within Japan. She is the first non-Japanese artist to have three albums sell more than 1 million copies each. BoA entered the American market in 2008, with her single “Eat You Up“, followed by her self-entitled album “BoA” in 2009. Her album reached #127 on Billboards top 200, and topped the Heatseekers chart at 3. She worked with producers Sean Garrett and Bloodshy & Avant for her album. Following the footsteps of Rain, BoA has been recently casted as the lead actress in an American dance film, “COBU 3D” by Duane Adler the man behind, “Save the Last Dance” and “Step Up”. She will be cast opposite of Derek Hough from the American hit reality series, “Dancing with the Stars”.

Rain (Bi), having broken into the American scene through various movies, appeared in Speed Racer (2008), alongside Emile Hirsch and Christina Ricci, and Ninja Assassin (2009). He is the first Korean to ever receive an MTV movie award for „Biggest Badass Star“. Korean stars have been appearing more and more in American films, such as Dong-gun Jang (A Warrior’s Way) and Hyun Bin (Late Autumn).
Could this influx of Koreans being cast in movies lead to an increase of more roles for Asians?
Currently, Wonder Girls and 2ne1 are preparing for the American market. The Wonder Girls have proven themselves idols in Korea with three #1 singles, “Tell me”,” Nobody” and “So Hot”. They entered the American music scene in 2009 with their single “Nobody” and were the opening act for the Jonas Brothers tour. Being under JYP Entertainment management, an entertainment company based in Seoul and New York, they are the first Korean group to enter the Billboards Hot 100. Recently, the Wonder Girls have been spotted at New York fashion week, photographed with designers Jeremy Scott and Vivienne Tam. Furthermore, they have been rumored to be preparing their upcoming album with Rodney Jerkins and Claude Kelly.
Also, 2ne1 is said to be preparing for an expansion into America. They are working with Will.I.Am from the Black Eyed Peas’ to help produce a single, however, there is no exact date as to when they will try to enter the market or begin promotions in America. He currently flew to Korea on May 2nd to discuss their advancement into the Korean market.
(Source + Photos: Joy News 24 via Naver)
There is an increased interest for many Korean agencies to expand their artists overseas. If successful, it could be extremely lucrative. Can this Hallyu wave extend itself to America successfully? From the looks of the predecessors, hopefully, we will be seeing more Koreans entering the American market and gaining success. As well as an increase in interest Americans have in K-Pop.

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