Hallyu Wave Strikes Again

11월 11, 2011 at 7:45 오전
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By Alex Ryba

The term ‘hallyu wave’ refers to the spread of Korean culture to other countries. There is no doubt K-pops popularity is breaking barriers and spreading worldwide. Recently artists like Big Bang, 2ne1 and the Wonder Girls made headlines due to their expansion into foreign markets.

Big Bang recently snagged the Worldwide Act award at the MTV Europe Music Awards beating out artists Britney Spears, Abdelfattah Grini, Lena and Restart. Label mates 2ne1 recently was selected as ‘Best New Band in the World 2011’ by MTV Iggy and a short biography was featured on its website.  MTV Iggy is responsible for reporting on worldwide musicians from different cultures. Black Eyed Peas’ Will.i.am, recently took 2ne1 under his arm and produced their upcoming U.S. debut album. 2ne1 is set to headline a concert in New York City on December 12th.

Wonder Girls have been making waves in the U.S and Korea with their recent single ‘Be My Baby’. The music video was choreographed by by Jonté Moaning, who worked with American R&B artist Beyoncé for her song “Freakum Dress” and served as a back-up dancer for “Single Ladies. The Wonder Girls will also be starring in a Teen Nick production ‘Wonder Girls at the Apollo’ which will debut and break them into the U.S industry. The movie soundtrack will feature their album songs.

Seo In Young and Nine Muses will be traveling to Abu Dhabi to attend Beats on the Beach – Abu Dhabi Corniche. They will be the first Korean stars to ever perform in the Middle East and will be alongside artists such as Lebanese icon Najwa Karam, Saber Al Robai, R&B artist Jay Sean and Wyclef Jean. The artists’ graced a cover of the United Emirates newspaper welcoming them to the country.

The popularity of K-pop overseas is apparent with its viral music videos on youtube and giant fan base. Stars have been encouraged by fans to visit their countries and perform. Recently, Shinee performed in London with a staggering fan base and turn out. Do you feel the wave?

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