2016 S/S Seoul Fashion Week in DDP, part 1 아시아 패션의 허브, 서울패션위크 – 첫 번째 이야기

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Texts and Photos by Elizabeth Livingfash & Akin Abayomi

After going to Paris and Japan for the Spring / Summer collection we made a brief stop in Seoul. The plan was to recharge before heading back home to Texas. Take in some of the sights in Seoul and enjoy a few fashion shows. This was our first time ever being in Seoul or Korea, we had no expectations just take it a day at a time. Our only experience of Korea came from what we had seen in movies and Korean drama we had watched. I love the historical drama and the culture.

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R.SHEMISTE of 2016 S/S Seoul Fashion Week

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R.SHEMISTE of 2016 S/S Seoul Fashion Week

Landing at Incheon airport was a really pleasant experience, going through customs was also a breeze. Things started to get exciting after we picked up our bags and headed out of the terminal. Everything seems normal but one thing seemed different the group of teenage girls with camera running back and forth. It seems that we had arrived at the airport in the mist of some music group or some movie star arriving at the same time. This was the most lively arrival we had ever experienced at any Airport. The effort was very well coordinated, they had spotter and equipment any professional photographer would proud off. That was a brief glance of what we would experience in the next two days of our stay in Seoul.

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R.SHEMISTE of 2016 S/S Seoul Fashion Week

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R.SHEMISTE of 2016 S/S Seoul Fashion Week

Our first day at Dongdaemum Design Plaza “DDP” was an exciting introduction to the Korean fashion scene. The energy was high, the colors were vibrant, it was a visual and cultural amalgamation. The people were genuinely friendly from the crew backstage, to the staff at the venue were very pleasant and helpful. The only shows we had on our schedule for the day was R.SHEMISTE and SUPERCOMMA B. So, we took the opportunity of the very light schedule to explore Seoul during the day and to fill-up on the local delicacies.

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R.SHEMISTE of 2016 S/S Seoul Fashion Week

Now that I think about, it we really did not get the chance to see beyond Dongdaemum. Back to fashion, R.SHEMISTE was very energetic, the designs were a mixture between urban incorporated with traditional motif prints. Heavy presence of denim in the collection, very similar to the non-core look now common in Tokyo but with a new age twist. A few accessories really stood in the collection like the baseball hats which were adorned with rings in a way adopting the piercing subculture.

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R.SHEMISTE of 2016 S/S Seoul Fashion Week

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R.SHEMISTE of 2016 S/S Seoul Fashion Week

The second show on the schedule was SCB(SuperCOMMA B), this was also urban looking collection with a loose fit and carefree feel. From an un-adorned jumpsuit to the colorful intergalactic sequence pants and skirts.

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SUPERCOMMA B. of 2016 S/S Seoul Fashion Week

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SUPERCOMMA B. of 2016 S/S Seoul Fashion Week

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SUPERCOMMA B. of 2016 S/S Seoul Fashion Week

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SUPERCOMMA B. of 2016 S/S Seoul Fashion Week

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SUPERCOMMA B. of 2016 S/S Seoul Fashion Week

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SUPERCOMMA B. of 2016 S/S Seoul Fashion Week

The variety of looks shown in the collection was cohesive with the look of the brand. Gray and neutral palette were the main tones through the collection. The collection had a relax feel to the clothes and I do see myself in the jumpsuit. The only problem I have is getting one here in the states.

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The heart of Korea Fashion, Dongdaemum Design plaza

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The heart of Korea Fashion, Dongdaemum Design plaza

That was basically how we spent our first day in Seoul, a few sights some food and fashion. Dongdaemum Design plaza is truly a sight worth seeing, it is truly an architectural marvel. The shape, cutouts and interplay between the buildings in the plaza with the flow of the crowd movement, made the site feel small and you never feel lost within the huge buildings.

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The heart of Korea Fashion, Dongdaemum Design plaza

 

 

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Contributors, Elizabeth Livingfash &  Akin Abayomi

Elizabeth Livingfash is a fashion blogger & writer and she had contributed to a Spanish magazine in the past. She works with her boyfriend photographer AkinAbayomi and they together cover world best fashion weeks and music festivals. More detail about them,www.livingfash.com,akinabayomi.com

미국 텍사스 출신의 엘리자베스 리링패쉬는 전 세계 패션위크와 뮤직 페스티벌을 직접 취재하는 패션 블로거이자 작가이다. 스페인 패션 매거진에 기고를 하였으며 현재 패션 전문 사진 작가이자 연인인 아킨 아바요미와 함께 패션에 관련된 다양한 콘텐츠를 만들고 있다. 그들의 보다 자세한 활동은www.livingfash.com,akinabayomi.com 에서 확인할 수 있다.

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